Bare Anatomy- Website Re-design
Bare Anatomy- Website Re-design
The world leader in Customizable Beauty
The world leader in Customizable Beauty
The world leader in Customizable Beauty
Website Re-design | UI Style kit | Social Media
Website Re-design | UI Style kit | Social Media
TIMELINE
TIMELINE:
Dec - Apr 2021
PLATFORM
PLATFORM:
Figma
Figma
Miro
MY ROLE
MY ROLE:
UX Researcher
UI Designer
DELIVERABLES
DELIVERABLES:
Responsive website
UI Design Kit
Introduction :
Bare Anatomy is a hair care brand that offers personalized hair care solutions tailored to each individual's hair type and needs. The brand's philosophy is based on the idea that everyone's hair is unique and requires customized care. To achieve this, Bare Anatomy uses a proprietary algorithm to analyze each customer's hair profile and creates personalized formulations using natural and high-quality ingredients. The brand's products include shampoos, conditioners, and hair masks, all of which are free from harmful chemicals and additives. Bare Anatomy aims to provide a personalized and natural alternative to mass-produced hair care products, helping customers achieve healthier and more beautiful hair. The brand has gained popularity among consumers who are looking for a more personalized and natural approach to hair care.
Bare Anatomy is a hair care brand that offers personalized hair care solutions tailored to each individual's hair type and needs. The brand's philosophy is based on the idea that everyone's hair is unique and requires customized care. To achieve this, Bare Anatomy uses a proprietary algorithm to analyze each customer's hair profile and creates personalized formulations using natural and high-quality ingredients. The brand's products include shampoos, conditioners, and hair masks, all of which are free from harmful chemicals and additives. Bare Anatomy aims to provide a personalized and natural alternative to mass-produced hair care products, helping customers achieve healthier and more beautiful hair. The brand has gained popularity among consumers who are looking for a more personalized and natural approach to hair care.
Problem :
Bare Anatomy is an online store that sells personalized hair care products.
Their website has several usability issues that negatively impact user experience, conversion rates, and ultimately revenue.
The website's design is outdated and does not effectively communicate the brand's value proposition. The navigation is confusing, making it difficult for users to find what they are looking for.
Additionally, the checkout process is lengthy and convoluted, leading to high cart abandonment rates.
Bare Anatomy is an online store that sells personalized hair care products.
Their website has several usability issues that negatively impact user experience, conversion rates, and ultimately revenue.
The website's design is outdated and does not effectively communicate the brand's value proposition. The navigation is confusing, making it difficult for users to find what they are looking for.
Additionally, the checkout process is lengthy and convoluted, leading to high cart abandonment rates.
Context :
What I did?
Conducted User Research
Revamp Information Architecture
Enhance the Visual Design
Conducted User Research
Revamp Information Architecture
Enhance the Visual Design
Simplify the Checkout Process
Personalize the User Experience
Test and Iterate
Simplify the Checkout Process
Personalize the User Experience
Test and Iterate
Solution
Therefore, the solution is to redesign Bare Anatomy's website to improve user experience, simplify navigation, enhance the brand's value proposition, and streamline the checkout process. The goal of the redesign is to increase conversion rates, boost customer satisfaction, and ultimately drive revenue growth.
Therefore, the solution is to redesign Bare Anatomy's website to improve user experience, simplify navigation, enhance the brand's value proposition, and streamline the checkout process. The goal of the redesign is to increase conversion rates, boost customer satisfaction, and ultimately drive revenue growth.
Define :
Interviews
Looking for a personalized hair care solution that meets their hair type and needs.
Wanted detailed information about the ingredients and benefits their hair care products
Want an easy to navigate website and find information they need quickly and efficiently.
Simple and streamlined checkout process that makes it easy to purchase products.
A responsive customer service to address any questions or issues that arise.
Want to trust the brand and feel confident in their purchase decision by seeing customer reviews and testimonials.
Looking for a personalized hair care solution that meets their hair type and needs.
Wanted detailed information about the ingredients and benefits their hair care.
Want an easy to navigate website and find information quickly and efficiently.
Simple and streamlined checkout process that makes it easy to purchase.
A responsive customer service to address any questions or issues that arise.
Want to trust the brand and feel confident in their purchase decision by seeing customer reviews and testimonials.
Looking for a personalized hair care solution that meets their hair type and needs. Wanted detailed information about the ingredients and benefits their hair care products. Want an easy to navigate website and find information they need quickly and efficiently. Simple and streamlined checkout process that makes it easy to purchase products. A responsive customer service to address any questions or issues that arise. Want to trust the brand and feel confident in their purchase decision by seeing customer reviews and testimonials.
Empathy map & User persona
Meenal
22 y/o, Female
Fashion Communication Student
She is a hardworking college student in her final year. She believes in a healthy work and play balance. Apart from her daily assignments, she enjoys working out thrice a week and hanging out with her friends on weekends.
She straightens her hair every alternate day thus resulting in damaged hair and hair fall. She is looking for a hair care regime that will help nurture and heal her damaged hair.
Journey mapping
Therefore, the solution is to redesign Bare Anatomy's website to improve user experience, simplify navigation, enhance the brand's value proposition, and streamline the checkout process. The goal of the redesign is to increase conversion rates, boost customer satisfaction, and ultimately drive revenue growth.
Therefore, the solution is to redesign Bare Anatomy's website to improve user experience, simplify navigation, enhance the brand's value proposition, and streamline the checkout process. The goal of the redesign is to increase conversion rates, boost customer satisfaction, and ultimately drive revenue growth.
Ideation :
User Flows
Checkout Process
Checkout Process
Onboarding quiz Process
Onboarding quiz Process
Design :
Low-fidelity Wireframes & User Testing
Low-fidelity Wireframes & User Testing
User Feedbacks
Testing was conducted during the discovery phase to identify the biggest pain points in the current version. During the redesign: Testing was done at every milestone of the project. Invision prototypes were shared with stakeholders to get early feedback.
Testing was conducted during the discovery phase to identify the biggest pain points in the current version. During the redesign: Testing was done at every milestone of the project. Invision prototypes were shared with stakeholders to get early feedback.
IMPACT
Numerous hours of brainstorming, careful planning, sketching, designing and developing has brought the results desired for the platform. We were proud to present the new face of the product to our clients.
The final result of the Space design system a platform is a light, minimalistic, and an intuitive product personalized for each user persona to help them achieve everything the hoped for.
IMPACT
Numerous hours of brainstorming, careful planning, sketching, designing and developing has brought the results desired for the platform. We were proud to present the new face of the product to our clients.
The final result of the Space design system a platform is a light, minimalistic, and an intuitive product personalized for each user persona to help them achieve everything the hoped for.
Brand Photography
UI Style Kit
Final Deliverables
Final Deliverables
It was confusing to differentiate between hair care and skin care pages, as their was very less layout differences.
It was confusing to differentiate between hair care and skin care pages, as their was very less layout differences.
The world leader in
Customizable Beauty
The world leader in
Customizable Beauty
The world leader in
Customizable Beauty
40%
Old clients transitioned to space
32%
Decrease in training cost
41%
Less support tickets
8%
Increase in new customers
Social Media
It was confusing to differentiate between hair care and skin care pages, as their was very less layout differences.
It was confusing to differentiate between hair care and skin care pages, as their was very less layout differences.
