C3 India- Donation page

Millions of Girls in India have NO access to Digital Technology

Donation website | Visual Design

TIMELINE

Aug- Nov 2021

PLATFORM

Figma

Storybook

MY ROLE

Product Designer

User Researcher

DELIVERABLES

Component Library

Prototyping Kit

Background :

Log Her In is a website that aims to provide a platform for women to showcase their talents and connect with like-minded individuals. C3 India, a marketing agency, was hired to create a UX campaign for the Log Her In website.

Results :

25%

27%

Decrease in the MVP building time.

Increase in the Donations

30%

42%

Save in design & development costs

Rise in User Reach & engagement

47%

Increase in tasks for design creativity

Overall, our design system has delivered significant results for our organization, driving efficiency gains, improving the user experience, and strengthening our brand. I always aim to continue to evolve and refine the created design system to ensure that we continue to meet the needs of our customers and stay ahead of the competition.

Landing page increased

conversion by 32%

Landing page increased

conversion by 32%

Context:

👩🏼‍💻 What I did?

  1. User Interviews: Conducted interviews with women in their target demographic to gain insights into their needs and pain points. These interviews were conducted either in-person or through video conferencing tools, and were recorded for analysis.


  2. Online Surveys: Created an online survey to gather quantitative data about user behaviour and preferences. The survey was distributed through social media and email to women in the target demographic.


  3. Competitive Analysis: Analyzed other websites that catered to women's interests and talents. This analysis included both the design and functionality of these websites, as well as the user experience.


  4. User Testing: Conducted user testing to evaluate the usability of the Log Her In website. This involved observing users as they interacted with the website and collecting feedback on their experience.

https://aanchalkalra.co/